Newspaper companies love to give out dead trees. For evidence, check out the Straits Times. Even though the paper now has a pretty good iPhone and iPad app, ST still really, really wants to put the dead tree version into the hands of readers.
Based on its recently announced subscription plan, it is now cheaper to subscribe to the newspaper and the digital editions together than it is to subscribe to the digital editions alone. If you only want to get the iPhone, iPad and web editions, and you don't want the physical newspaper, you will have to pay $6 more a month.
This is how it works out -- pay S$319.60 a year to get the physical newspaper daily, and access to the full stories via the web, the iPhone app and the iPad app. This works out to S$26.65 a month. Throw in a monthly delivery fee of $2 if you live in an HDB flat and the total comes up to S$28.65 a month.
If you go the digital-only route, you will have to fork out US$27.99 (about S$35) a month (or you can pay US$7.99 a week).
Why is ST pushing the dead tree version? Because it makes more money from print advertising but it can only do so if it can show a big enough pool of readers.
Follow @imerlion on Twitter or like us on Facebook!