Last weekend, I met a 57-year-old taxi driver who had his iPhone 3GS mounted on the dashboard. He wasn't a power user, or at least, I don't think he was. His phone was mounted but not plugged in into a charger, which suggests that he doesn't run down the battery playing Angry Birds all day. He was, however, leveraging on the iPhone to help him do his job better.
This gentleman, whose name I unfortunately did not get, specialises in ferrying cabin crew. As a result, he uses the iChangi app because the app tells him whenever a particular flight has landed.
His other favourite app is a Toto app. He likes this app (presumably SG Live Toto) because it announces the winning numbers when they're drawn, which is particularly useful since his eyes have to be on the road all the time.
Because of his job, he doesn't have time to play around with many apps. He doesn't even use the built-in Google Maps to get around, relying instead on his experience and his customers to guide him. I don't think he was a gadget freak. He was just someone who uses the iPhone because it makes his life a little easier.
This is why the iPhone is a truly revolutionary product. Apple took the smartphone, made it easy to use and popularised apps. As a result, the iPhone has become a device that everyone, from towkays to taxi drivers, finds useful.
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