Manage your Name Cards with Business Card Case

Let's face it, name cards are a problem. We're all drowning in name cards. We have so many cards to manage that trying to find the right card becomes an impossible task. Did you store the card by the person's last name, first name, company name or nickname? Do you even have a system or is everything just chucked into a shoebox (my favourite filing strategy).

According to local company Axion Logic, there is a better way. All you have to do is whip out your iPhone, open Business Card Case and take a picture of the name card you've just received (you can take a picture of the back, as well as front, if you need to). You then tag the name card with the person's name, company and type in any other notes you may want to add. That's it. There's no fancy optical character recognition. Just simple, manual tagging. When you want to locate a particular card, just search for the person's name or company and the relevant card will pop up. Business Card Case allows you to call or send an SMS directly from the app.

Axion Logic founder Lee Lim said he chose not to have OCR capability in the app because he was not impressed with how they worked. "I find that the text recognition is quite slow and sometimes there are mistakes," he said. "Furthermore, there are some name cards with front and back details. Usually the back is the Chinese version which is where the OCR fails. My kiasu-ism tells me that I better still keep the hardcopy of the card just in case the OCR makes mistakes or exclude details which I didn't notice. This defeats the purpose of digitalizing all my name cards!"

Business Card Case is actually a side project for the company, which has received Media Development Authority funding for an Augmented Reality project. Presumably, the company will be spending some of its time on this project as well. In addition, Axion Logic is also exploring going into the business of making iPhone games.

The two co-founders of the company, Lee Lim and Bobby Leong, have high hopes for their company. And if nothing else, they won't be losing the name cards of potential clients or backers.

Business Card Case is available on the App Store for US$1.99. A version exists for the 3G and the 3GS. A lite version exists that only stores five records exists for both.

Note: We will be running a promotion soon and we will be giving away promo codes for the 3G and 3GS version of this app.
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