
I started work on it about 1 year ago. Probably spent 6 months on SimplyTweet. Mostly full time.
What was the inspiration for this app?
I was using the mobile version of Twitter's website for a while before I started looking for iPhone Twitter apps. I read much more than I post. But I couldn't find an app that lets me follow conversations. If there's a tweet that I find interesting, I can't easily discover other tweets that replies to this tweet or what this tweet replies to. This was the original premise of SimplyTweet.
What were the challenges in developing SimplyTweet?
The biggest stumbling block was the paperwork that had to be done before any application can be published on Apple's iTune App store. It was delayed for 3 months. And there was nothing I could do during the 3 months, never getting any response on why it wasn't completed and not knowing if it will ever be completed. It was extremely frustrating.
How does SimplyTweet compare to the other Twitter clients?
It has pretty much all the major functionality that other apps have by now and some additional ones that are fairly unique like photo search, push notifications and conversation threading.
How did OS 3.0 affect SimplyTweet?
OS 3 provided additional functionality that is very useful and SimplyTweet has been quick to integrate them. In particular SimplyTweet is the first full-featured iPhone Twitter client that
supports push notifications. I think it still is.
What are your future plans for this app?
The recently released iPhone 3GS includes video taking functionality. That's going to be added once I get my hands on a 3GS. (If anyone has one for sale, I'll be most willing to take it :) ). There's also quite a few UI tweaks and themes which I want to make. Speed is also something I place quite a high importance on. It is critical to a good user experience. SimplyTweet has gotten faster with each release.
Tell us a little about yourself.
I'm 31. I am a full-time independent developer doing iPhone applications for myself and for contract work.
How did you end up being a developer?
I took an introductory programming course because a friend wanted me to accompany him at 19. I didn't even know what programming was. I started learning more and gained more interest as I picked up other programming languages/tools over the next few years.
When did you start writing iPhone apps and why?
I started about a year ago. I was working as a technical sales engineer in Microsoft after my employer, Fast Search & Transfer was acquired. I preferred working for a smaller company, used Macs and wanted to try my hand in software development. So I gave notice, and it has been a huge ride ever since.
What was your first app and what did you learn from it?
SimplyTweet is actually my first app. I'm mostly focused on SimplyTweet at the moment. There's still quite a lot I want to do with it.
Coming from an enterprise software background, we have big budgets for marketing, we have established customers that give excellent references, selling was still very important and a big part of my job, but getting customers to acknowledge your brand was never an issue.
Being an independent software developer, starting with a customer base of 0, marketing was the most important. In fact, due to the way the App store works (it's hits-based, since it's modelled after the iTunes music store), marketing is probably even more important than most other software products. I haven't managed to get SimplyTweet known to more people and I'm still learning how to.
What are your plans as a developer?
I will enhance SimplyTweet further and I have an additional product in mind which I will start designing and preparing in a few months time.
Apart from your own apps, what are your top 3 favourite apps?
Other than the built-in apps, NetNewsWire, Kindle, and OmniFocus.
Have you got any advice for anyone who wants to be an iPhone developer?
Spend extra time to get the UI right and remember that the App Store represents distribution and payment, not marketing.




