In a statement to the stock exchange today, SingTel announced that it has managed to sell 170,000 iPhones in Singapore, Australia, the Philippines and India. In Australia, about 55 percent of activations were new users to Optus. In Singapore, about 30 percent of iPhone activations between 22 Aug and 30 Sep were new to SingTel. (SingTel has exclusive rights to activate the iPhone in Singapore and the Philippines.)
However, the acquisition of new customers will hit SingTel's bottomline because of the higher subsidy costs. In Q2, iPhone activations reduced EBITDA by about S$27 million in Singapore and A$44 million in Australia.
SingTel also said iPhone subscribers delivered 1.5 times higher ARPU (average revenue per user) than the average post-paid user.